Lotus Knows campaign launches in the UK at Heathrow Airport

Mike Smith  June 30 2010 10:02:29 AM

The new campaign is on digital screens throughout Heathrow's Terminal 5. So a good start - Heathrow dominates UK business air travel, T5 is the largest terminal complex, T5 is used by British Airways who have more flights from Heathrow than any other airline and Wimbledon is a major UK (and international) sporting event.

The Lotus Knows digital screens are linked to the Wimbledon Tennis Tournament using a live data feed directly from the Wimbledon Information System, which is also run by IBM. Now this is the really clever bit - each screen then matches a BA flight number and destination on adjoining screens with the nationality of a tennis player and displays the live score of their match. So if you are going to say Germany it show a German player's result in real time.

I like this idea, think its a smart way of showing the collaborative potential of Lotus, and have to say that it does prove that Lotus Knows more than you think.

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